Frooti Fizz – an extension of Frooti, is India’s first sparkling mango juice drink
Mumbai — March 08, 2017 — With an aim to expand its footprint further in the beverage category, Parle Agro, today launched Frooti Fizz, a new variant of its brand Frooti to start off summer. While Appy Fizz continues to dominate in the category it created, of fruit plus fizz drinks, Frooti Fizz seeks to refresh the category providing a perfect balance of the taste of real mango along with fizz while keeping the drink light and refreshing.
As consumers look for alternatives to synthetic drinks and have been moving towards fruit based drinks, Frooti Fizz aims to provide consumers with a differentiated product. The product is created as an offering to the large set of Mango drink consumers, currently the preferred flavour choice contributing 90% to the FFSD (Fruit Flavored Still Drink) category.
Parle Agro aims to become a dominant player in the mango category after cementing its position as the no. 2 player in India with Frooti with 20% market share in 2016 while Appy Fizz remains the largest selling sparkling